Google as the king of advertising online has launched a new kind of ad based service. Google want to have a new standard for all online advertising. The new Brand Active Initiative will consist of two new services for advertisers. The first being Active view and the second being Active GRP. The Active view system will actually measure how long an ad remains on a persons screen and for how long it’s viewed. Active GRP is called ACtive gross rating point metric and is designed much like tv advertising. They are also launching there Survey pilot aswell.
The new options are available today for advertising, check out the quick video below for more information