Sony recently dropped the price of the Ps4 in North America, but thankfully have gone ahead and brought that price drop to most of the world. Europe will see a 500GB PS4 now costing €349 with UK coming in at £300.
Other countries getting a price drop include Australia with $479.95, New Zealand with $569.95, and United Arab Emirates with AED1399. Sony are of course looking to take on the Xbox One this holiday season, and the price drop is an effort to do exactly that.